FiToBe
Health and Life Platform
Bringing positive and healthy effect to life through wellness expertise.
FiToBe
Health and Life Platform
FiToBe is a Start-up in Taiwan striving to bring positive and healthy effect to life by matching wellness experts in the field of diet, sport and life with customers in Chinese-speaking countries.
In order to address our targeted markets, we developed a simple but meaningful business model and user experience, and integrated these concepts in our service platform to actively offer our best service on.
During our development, we worked tightly with a number of wellness experts and improved our platform prototype within limited time. By putting tremendous emphasis on customer experience, we are able to bring more added value to our brand and increase customer loyalty.
Launching the Startup
The Spark
Tremendous amount of thoughts and questions occurred to us during our market research and analysis. Building upon the core values we believe in and upon the gap in the market, our initial version was launched according to our plan after a short development period. The balance between our value and the cost was taken into serious consideration while we were prioritizing the ideas to put in this platform.
The Strategic Approach
At the beginning of FiToBe's founding, we established a platform for sharing the knowledge of health and life in order to observe the market trend and to grab attention from the public. We have also been working with experts in the fields to obtain a great amount of user needs while the development team was working on the MVP, in which our thoughts and gained knowledge are integrated to fulfill user needs and reach our targeted market.
At the stage of our early growth, we kept optimizing our platform and, most importantly, opened our platform to a new customer spectrum. Consequently, the platform expanded to a wider usage and brought a lot more users to us.
Getting User to Love the Service
FiToBe & ProFiToBeX
Two types of user spectrum were identified from our research. We launched FiToBe and ProFiToBe accordingly. FiToBe targets those who desire to clearly understand what an expert does and purchase their services easily online. ProFiToBeX is a platform designed for experts to offer their services — they can create their own pages, build their own brand name, open courses, and handle them online. Building upon a logical structure, a comprehensive user interface with a simple visual style is born for all users to gain an excellent experience while fulfilling their needs.
Behind the Interface Design
The visual design approach taken in designing the user interface is based on the principles of user-centered design and user testing to effectively solve issues and to maximally optimize the user experience. In addition, we optimize our platform for it to fit on different devices, so that gestures such as zoom, pan and scroll can be greatly reduced for maximal readability and usability.
Expert as a Service
The experts on FiToBe are our service. We offer a convenient tool solving the issues that experts face when providing their services to customers. Additionally, a wide variety of tariffs and services are available to those professionals in order for them to start providing their expertise to people easily on the FiToBe platform.
A Delightful Experience
FiToBe offers an effective tool and refreshing experience for people to reach Health and Life services.
We listen to users' needs and improve our product service. Through this iterative optimization, satisfaction and happiness are brought to our users.